Pathfinders/Research Guides

How do you go about marketing your Pathfinders and Research Guides? We put a lot of hard work into these, and sometimes they can go unnoticed by our patrons. I have started to let certain patrons know when I have completed guides that would be of interest to them. For example, I will send completed guides directly to faculty members who would benefit from them and hopefully they will share the info with their students. Also, I recently told the editor of a Law Journal about a citation guide that we have when he told me that they were doing a bluebooking training. I offered to make as many copies as he needed for his training.

What are you doing in your libraries to market your pathfinders and research guides?